Launch Your Product Into Your Customers’ Inboxes

Correct product launching can be one of the most difficult parts of running your online business. There are so many different experts giving so much advice that it can be very hard to figure out what to use in order to have a product launch that will get you money at the end of the day instead of at the end of the week… or month…. Or whenever… However, there are some solid ways of making a successful product launch and one of them is by launching your product straight into the inbox of your customers. There are a few ways of doing this and they all work well for letting people know what’s going on and sparking interest.

1. The tried and true: Send out a mass email to everyone on your customer list telling that that you’ll be launching a new product. Try to give as specific a date as possible and make it a few days in advance. That way, you’ll have people counting down the days til the release of the product and they’ll be in a better mind frame to buy it when it comes out. However, if you do it too much in advance, then you’ll just have people forgetting when the product was to be launched and thus nothing will get up in the air. Three or four days to a week is usually the best time frame to whet the appetite and get people slavering.

You can also send out daily emails with a countdown, but very careful to not do these too far in advance either or you’ll annoy your customers. And make sure that the message is appropriately mysterious so that people are wondering what you’re counting down to. The same time frame as the email applies, just a few days to a week in advance.

2. A newsletter. If you have a running newsletter with a decent subscription list, then you do the announcement of your product launch in this medium. You can either come out and say that you have a new product coming out in X number of days and lay out what it is or be more mysterious. Or, if you really want to be cryptic, simply put a countdown at the top or bottom of the newsletters coming before the product launch and get people buzzing about it.

3. An e-card. While not usually thought of, you can design an e-card to let everyone on your mailing list know about the big event. This is a more labor intensive way to do it since it will demand more creativity, but it is also more memorable for it. You can also send regular e-invites or e-posters; whatever you feel will showcase the big event best.

There’s no reason why your product launch shouldn’t be met with fanfare and plenty of money as long as you go about announcing it in an interesting and creative manner. By targeting the inbox, you let a lot of people know in a more private fashion which has the effect of making them feel more like they’re in the know and thus more privileged. It’s also easier to announce through the inbox, so you get the best of both worlds.

Is It Necessary to Change Your Mattress?

Many of us are not aware that the use of a good mattress can enhance the quality of your sleep. If you lie down on a mattress that is hard and uncomfortable you will not enjoy a good sleep. You will toss and turn and will have a hard time to fall asleep. Hence, it is important that you pay attention the mattress on which you sleep. There are different varieties in the market. We suggest that you opt for the latex variety as it is eco-friendly, neither too hard, nor too soft and offers the perfect resistance when you sleep on it.

When you don’t get a good night’s sleep you end up becoming cranky and irritated throughout the day. You crave to go back home and sleep. But again you are unable to do it because you are sleeping on the same mattress, which is the root cause of the entire problem. Hence, we recommend that you change your mattress. Ideally, one should change the mattress every three years so that they do not go out of shape and you do not experience any kind of discomfort. Why don’t you check out the Mattress store in Maplewood? They offer quality mattress for cheap as well. We suggest that you check out the different collections to find the one that you like the most. There is a mattress store in Stillwateras well. Visit that one as well. That way you will be able to compare and then decide which one you would like to buy.

In addition to the mattress, take a stock of your life as well. Do you think that your erratic lifestyle can have an impact on your sleep pattern? It is seen that many people who work in the night shift, suffer from sleep problems as they end up sleeping throughout the day. Their biological clock gets affected and they end up putting weight, become cranky and so on. If you too have this problem, then think of changing your job profile. Otherwise in the long run you are sure to suffer.

Incorporate healthy eating habits as well. Drinking too many cups of coffee and tea can affect your sleep pattern in a significant way. Reduce their consumption. Rather drink season fruit juices so that your body gets the require nutrients and you feel good about yourself as well. So what are you waiting for? This year-end make a resolution to change your lifestyle completely. Make a list of the things that you should stop doing without any delay. Make a list of the things that you need to do as well.

Every day delay will pile up into a huge time that you will not be able to take stock of what is happening in your life. So instead of wasting time, make sure that you do the needful today. For any queries feel free to contact us. Drop us an email or call us up in our toll free number. Our experts will guide and assist you so that you are able to buy the right mattress.

How to Choose a Domain When Launching a Website

Launching a website with the right domain name

When you launch a website, finding the right domain can be as important as choosing your company name. In fact, in a number of cases companies have changed their company name to their website domain name because people recognized it easier than the company name and made for easier brand identification.

Before you go too far into getting your name do a Check and see if your company name is already registered. Do this by typing “http://www.your company name.com” into the address bar of your browser if it comes back “site not found” you could be on a winner. If a web page comes back for one of your competitors or it is something you wouldn’t want to be identified you have two options, look for something else of a similar name or try to purchase the domain from it’s current owner.

Finding the right domain name can be very important. The following should help you in choosing.

Whether you are launching a website to try to sell sports cars or your cleaning service, your domain name will have an effect on your brand. When you’re choosing, choose something that you would be comfortable with if it were your company name. In many cases the best domain is your company name. Customers already know this name and are comfortable with it. They will quite often type a company’s name with.com after it to find your site so If you can get a this as a domain name, it may just be the perfect one.

When launching a website and finding a domain a common question is

How many letters should my Domain Name Be?

Your name can be anywhere from 26 to 67 characters long. Just because you can have a longer name doesn’t mean that you should. Short names are best. Try and choose a name no longer than 20 characters or so. Domains also don’t have spaces in them and are not case sensitive so there no advantage in including capitals in them. Longer domains can be harder to remember and the more likely people will misspell it. Remember your clients need to type your domain into their browser so make it easy to remember and to spell.

Mostly you should stick with alphabetic and numeral characters when thinking of your domain as many special characters are not allowed by the domain registrars. Many only allow hyphens (-) and (_) underscores. Some domain registrars may allow other characters, but there are some good reasons not to consider or use them.

Try to avoid hyphens, quirky spelling and numbers in place of words such as “4″ instead of “for”as in “houses4sale.com”, it may be very clever, but remember if people can’t spell your website you won’t be found. People also don’t search using a number unless it relates directly to the product such as 7up or the like.

Search engines are getting much better at reading the domains that are made up of a term that have no dashes for example domains like “howtolaunchawebsitesite.com” so don’t worry too much if you need to have it this way. I try not to use dashes in my domains because not people/user friendly to people, most are going to type your domain name without dashes, it can possibly lead to your customers ending up on a competitor’s site. If you can avoid dashes in the domain name please do.

Be descriptive. People are more likely to click on a link to your site if they can see immediately that it has the information they are looking for such as handybins.com or dogtrainers.com. Watch out and Check for Bad Word Combinations in Domain Names. You don’t want to end up with a domain name that has a completely different meaning from the one you intended like the owners of “Speed of Art” their domain sounds great until it becomes speedofart.com

Stay away from other peoples brand names, you don’t want copyright issues.

Once you think you have your domain name figured out, get someone else to look at it. Preferably someone who has no knowledge of your business or your company name.