Product Creation and Development: Never Fail to Discover What The Market Really Wants

There is a very simple rule-of-thumb for coming up with any new product you want to take to market and it can be summarized as follows: “Find out what your target customers want and then give it to them.”In fact this rule is so simple and perhaps so self-evident that it is often forgotten, overlooked or just ignored.The rule reminds us that people are more inclined to buy what they want to buy rather than what they actually need or perhaps ought to buy.If you are an internet marketer and you are looking to create your own products then you ignore this rule at your peril because it is no use finding out after you have created the shiny new product that nobody wants to buy it.One mistake that many would-be marketers make is to think that simply because they are interested in a particular product then that product would have widespread and general appeal. While this certainly may be true it is just as likely that the opposite could be the case and you won’t know unless you do some research in advance. Yes it will take time to ask questions in forums, post online surveys and research whether there are any similar products already selling well, but this is vital if you are to learn whether your product is something people will want to buy.I was contributing to an internet discussion forum recently and one forum member clearly did not get this concept at all. The person in question was hoping to launch his first product as an internet marketer and wanted the advice of others about his idea. So far so good you might think. It appears that he had a life-long interest in Ancient Egypt and thought that a membership site on this subject would be a great idea and revenue earner. The would-be marketer would spend his time writing about a subject he loved and a band of happy subscribers would pay each month to read his words of wisdom. Again so far so good.As the Ancient Egypt discussion thread developed it was clear that some members thought it might be a good idea, others thought it was a bad idea and yet more had no idea whether it would sell or not. Time and time again the same question was posed to the original poster: “What does your research tell you?”It transpired that the poster’s research had told him nothing because he hadn’t taken the time to do any and nor did he think that he should invest any time and effort into doing do because he knew it would be popular. In the end the poster got quite offended at the notion that he should go off and research his market before creating his membership site.Reading that forum thread reminded me of the need for all of us to test the market in advance of bringing out any new product so that we really are giving our customers what they want to buy from us. All too often we are tempted to think that because ‘product x’ is something we would go out and buy without a moment’s hesitation that thousands of others would do the same. Such arrogance could lead to a very costly mistake if the would-be marketer, inspired by nothing more than his own gut feeling on the market’s needs, put time, energy and expense into providing a product that very few people may actually want to buy.I have no idea if the Ancient Egypt membership site would have made a profit for the man who wanted to set it up but the key point is that neither did he. This is a timely remember that no matter how well we think we know our target niche that we must still always find out what our customers want and then give them precisely that.

How to Run a Special Offer on Your Products Without Upsetting Your Customers

It’s invariable as a marketer that you will sometimes want to run special offers on your products. After all, special offers are great for making more money. Customers love the option of getting a product for a discount, which is essentially what most special offers are. Plus, special offers have built in scarcity. Because the offer is only available for a limited amount of time, it’s a case for the customer of buying now or paying full price later.

But some marketers run special offers under very dubious practices, which often serve to annoy more customers than they attract. After all, how would you like to know that you’ve paid full price for a product, which you could have got much cheaper a few weeks later? In this article, I explore a few options which you can use to run special offers without annoying existing customers too much.

The first thing is to run am offer when your product is initially launched. This can exist for a very short time, for instance 24 or 48 hours. In this case, you can bill this as a prerelease, sent to your mailing list exclusively, or as a special launch discount. There is no one to annoy at this point, as the product will never have sold at higher price. Plus, you can immediately get good feedback on your product and also testimonials, which will allow you to sell it for a higher price.

Another good way to run a special offer is to deliver it through a private forum. This is a forum which is not indexed as Google, so that only members of that forum will never see the special offer. Because the offer is highly exclusive, this also gives you a reason to make this offer. You can offer the forum owner an affiliate commission to run your advert if this will help. The most important thing about this technique is that the special deal must be private and for members only.

You can accomplish a similar feat by offering exclusive offers through affiliates only. In this case, I’d suggest restricting the offer to a single affiliate at a time. After all, this gives the affiliate maximum reason to promote the offer, as well as a unique selling point – something which of high value in business. If you don’t like the idea of dropping the price, you could instead offer an exclusive bonus, on top of those that you ordinarily offer.

Generally, any approach that will help your product sales and conversions are good, but sometimes you need to make sure that you tread carefully so as to not disadvantage previous customers. Running bonus offers is one of those times. See how you can make the bonus exclusive, either through forums, affiliates or prerelease discounts. This will help you to offer a well thought out special offer.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.