Launch Your Product Into Your Customers’ Inboxes

Correct product launching can be one of the most difficult parts of running your online business. There are so many different experts giving so much advice that it can be very hard to figure out what to use in order to have a product launch that will get you money at the end of the day instead of at the end of the week… or month…. Or whenever… However, there are some solid ways of making a successful product launch and one of them is by launching your product straight into the inbox of your customers. There are a few ways of doing this and they all work well for letting people know what’s going on and sparking interest.

1. The tried and true: Send out a mass email to everyone on your customer list telling that that you’ll be launching a new product. Try to give as specific a date as possible and make it a few days in advance. That way, you’ll have people counting down the days til the release of the product and they’ll be in a better mind frame to buy it when it comes out. However, if you do it too much in advance, then you’ll just have people forgetting when the product was to be launched and thus nothing will get up in the air. Three or four days to a week is usually the best time frame to whet the appetite and get people slavering.

You can also send out daily emails with a countdown, but very careful to not do these too far in advance either or you’ll annoy your customers. And make sure that the message is appropriately mysterious so that people are wondering what you’re counting down to. The same time frame as the email applies, just a few days to a week in advance.

2. A newsletter. If you have a running newsletter with a decent subscription list, then you do the announcement of your product launch in this medium. You can either come out and say that you have a new product coming out in X number of days and lay out what it is or be more mysterious. Or, if you really want to be cryptic, simply put a countdown at the top or bottom of the newsletters coming before the product launch and get people buzzing about it.

3. An e-card. While not usually thought of, you can design an e-card to let everyone on your mailing list know about the big event. This is a more labor intensive way to do it since it will demand more creativity, but it is also more memorable for it. You can also send regular e-invites or e-posters; whatever you feel will showcase the big event best.

There’s no reason why your product launch shouldn’t be met with fanfare and plenty of money as long as you go about announcing it in an interesting and creative manner. By targeting the inbox, you let a lot of people know in a more private fashion which has the effect of making them feel more like they’re in the know and thus more privileged. It’s also easier to announce through the inbox, so you get the best of both worlds.

Financing And Refinancing Through Commercial Loans

Business establishments all over the world need a proper channel of cash flow so that they can maintain regularity in growth and diversification. As it is rightly said, finance is fundamental to the growth of an old business and vital for any businessman to put the business planning take into action.

Loans for business purposes are available by pledging commercial properties or by borrowing without supplying any security. In both cases, there are lots of differences like the loan eligibility, the rate of interest offered by the lender, the loan tenure and repayment conditions. A successful business project is very often an organized one. You have to plan it well and supply with right dose of capitalization. If over capitalization of business can result in lower earning per share, the under capitalization can also have its negative effect in the form of unnecessarily high stock prices that are unrealistic.

A successful businessman always takes care of under investments and over investments. More complex financial aspects are taken care of by the financial experts and brilliant business minds. But, arranging for the daily cash flow requirement is relatively low level task that is handed over to the delegates having authority to deal with day to day functioning of the company. Business loans are one of the easiest means to ensure that any shortage in funds is met effectively at lower rates and in a competitive environment.

If you are seeking funds for a new venture, it will be perfect to take care of every possible aspect so that no problem arises later on. The root level problem that people face is the lack of knowledge when they go out and start searching for a commercial loan at low rate [http://www.loans-park.co.uk/commercial-loans.html]. The second obstacle comes when finance is made available to you. It relates to how to generate profits out of it so that interest payments can be justified. Both these things can be answered by a well-planned and well-implemented course of action. There should be a clear-cut plan of what you are going to do with money and how you are going to generate the profits. This should be your biggest and legitimate concern if you are to reach the top of the business world.

Market trends and in-depth knowledge about the business is necessary before take a plunge into it. If you are not confident, it is not advisable to take commercial business loans and risk your capital; business is surely not a fun expedition. On the other hand, there are people who lose valuable opportunities because they think that the cost of capital is too high. The market rates are bound to fluctuate in the market. There is an opportunity to refinance commercial loans if the interest rates fall drastically in the time to come. So, do not waste too much of your precious time and proceed with your plans if you are confident of the business project you are handling.

The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting ask4loan.co.uk as a finance specialist.

In Direct Sales – Be A Product Of The Industry

New distributors hear this as soon as they join; seasoned distributors live it every day; trainers shout it from the rooftops so their organizations get it loud and clear… “Be a product of the product!” What does this mean?That depends on the company you are with. If you are a distributor for a company that offers health and nutritional products, being a product of the product means that you start your day with quality supplements and an energy drink. When that morning coffee break rolls around, you skip the coffee and donuts and re-fuel your body with your best selling power bar and make healthy meal choices throughout your day. For these distributors, being a product of the product means they understand the importance of good nutrition. They take every opportunity to use their company’s products to live a happier and healthier life.For those of you who represent a skin care line, being a product of the product means having healthy glowing skin that defies the passage of time. Every morning you cleanse, tone and moisturize with the best products your company offers. You protect your skin from the sun, drink plenty of water and end your day with a nightly ritual of youth enhancing cleansers, creams and lotions.A representative for a company selling products for the home is a product of the product when she transforms her living space into a place of beauty, warmth and comfort using just the right accessories.And this phenomenon doesn’t stop at just products; it extends to services as well. From long distance to legal advice, direct selling companies are on the cutting edge of delivering top quality services to today’s consumer. Being a product of the product means having an unshakable belief in what you sell and using it every opportunity you get. It is this philosophy of becoming your own best customer that has made this industry the economic powerhouse that it is today, generating more than $26 billion in sales in 2001 in the United States alone.So the question we pose is “Why stop here?” Why not flex our collective economic muscle, harness the buying power of the more then 12 million direct sellers in the United States and begin a new trend of becoming a product of the industry? Being a product of the industry means that we, as direct sellers, begin to look to “our own” for the products and services we use every day. From the moment we rise through the end of the day, we are faced with opportunities to strengthen the collective buying power of our own industry by purchasing products and services from other direct sellers. Stop for a moment and look around you. The shampoo in your shower, the pots and pans in your cupboards, the vitamins on your counter, the food in your pantry, the cleaning products in your laundry room, the clothes in your closet, and the phone on your desk… literally every product you use is now available through a direct sales company.Let’s take a look at the tremendous impact this could have on our industry. Suppose this new “buying direct” trend were to inspire one out of every two direct sellers to spend an average of $100 more per month on products and services purchased through direct selling channels. That would mean that 6 million out of the 12 million direct sellers in the United States would perhaps switch their long distance provider, change their skin care brand, start on a nutritional program, and buy this season’s fashion and accessories from fellow direct sellers and so on.This simple act of buying direct would infuse more than $600 million dollars into our industry each month, resulting in skyrocketing revenues of 7.2 billion dollars more per year in the United States alone! Assuming approximately half of those revenues are paid to distributors through commissions and overrides, this new trend could put more than 3 billion dollars into the pockets of direct sellers in the United States in one year alone. With more than 44 million direct sellers throughout the world, “buying direct” could be the tipping point that brings direct selling out of the closet and into the hearts and minds of consumers everywhere.What needs to be in place for this new phenomenon to take hold? First and foremost, companies must get rid of old beliefs and policies that discourage their distributors from networking with or buying from other direct sellers. Stop thinking that the simple act of buying products is going to cause your distributors to “jump ship.” Instead, have faith in the bond you have with your sales force and focus your efforts on enhancing the support services that will keep them loyal and steadfast in their commitment to you.Secondly, we must each form the habit of looking first to direct sellers in our community who offer products and services we need. By doing so, we transform a simple monetary transaction into a personal statement of belief in, and support of, this industry we have grown to love. Help launch this new trend of buying direct by joining the tens of thousands of direct sellers who have set a goal to look first to “our own” for the products and services they use every day. Together, we can strengthen our industry.