Launch Your Product Into Your Customers’ Inboxes

Correct product launching can be one of the most difficult parts of running your online business. There are so many different experts giving so much advice that it can be very hard to figure out what to use in order to have a product launch that will get you money at the end of the day instead of at the end of the week… or month…. Or whenever… However, there are some solid ways of making a successful product launch and one of them is by launching your product straight into the inbox of your customers. There are a few ways of doing this and they all work well for letting people know what’s going on and sparking interest.

1. The tried and true: Send out a mass email to everyone on your customer list telling that that you’ll be launching a new product. Try to give as specific a date as possible and make it a few days in advance. That way, you’ll have people counting down the days til the release of the product and they’ll be in a better mind frame to buy it when it comes out. However, if you do it too much in advance, then you’ll just have people forgetting when the product was to be launched and thus nothing will get up in the air. Three or four days to a week is usually the best time frame to whet the appetite and get people slavering.

You can also send out daily emails with a countdown, but very careful to not do these too far in advance either or you’ll annoy your customers. And make sure that the message is appropriately mysterious so that people are wondering what you’re counting down to. The same time frame as the email applies, just a few days to a week in advance.

2. A newsletter. If you have a running newsletter with a decent subscription list, then you do the announcement of your product launch in this medium. You can either come out and say that you have a new product coming out in X number of days and lay out what it is or be more mysterious. Or, if you really want to be cryptic, simply put a countdown at the top or bottom of the newsletters coming before the product launch and get people buzzing about it.

3. An e-card. While not usually thought of, you can design an e-card to let everyone on your mailing list know about the big event. This is a more labor intensive way to do it since it will demand more creativity, but it is also more memorable for it. You can also send regular e-invites or e-posters; whatever you feel will showcase the big event best.

There’s no reason why your product launch shouldn’t be met with fanfare and plenty of money as long as you go about announcing it in an interesting and creative manner. By targeting the inbox, you let a lot of people know in a more private fashion which has the effect of making them feel more like they’re in the know and thus more privileged. It’s also easier to announce through the inbox, so you get the best of both worlds.